The Sony a7 IV is an all-around camera that is capable of shooting with strong stills and video. It features an advanced hybrid system and is ideal for photographers. Its 4K 60p recording and resolution make it an ideal choice for content creators. The newly developed 33MP BSI CMOS sensor from Sony is designed to provide high-quality images with excellent low noise and clarity. Its back-illuminated structure helps minimize unwanted noise and provides vivid color rendering. In addition, it features a dynamic range of up to 15 stops, making it ideal for shooting in low-light situations. The high-speed BIONZ XR engine of the Sony a7 IV can be used to shoot 4K videos and take advantage of advanced AF tracking. It also helps minimize motion blurs and roll shutter while maintaining smooth and accurate rendering of subjects. The integrated processor and sensor can shoot at up to 10 frames per second using either the electronic or mechanical shutter. It can also record up to 828 continuous JPEG and raw frames using a CFexpress type A card.

33MP Full-Frame Exmor R CMOS Sensor

Up to 10 fps Shooting, ISO 100-51200

4K 60p Video in 10-Bit, S-Cinetone

3.68m-Dot EVF with 120 fps Refresh Rate

Full-frame UHD 4K 24p/60p XAVC HS recording with 7K oversampling and fast processing is achievable with the help of a 33MP sensor. A Super 35 crop with 4.6K capture area can be utilized to oversample 4K recordings, which can be output at 60p in 10-bit. The camera's design eliminates the need for a time limit when it comes to recording, and it features a heat-dissipating mechanism that can prolong the recording time. The a7 IV can be used with two different codecs. One of these is XAVC HS, which is capable of preserving more detail at lower bitrates. The other is XAVC S-I which is designed to provide consistent and high-quality recording at 600 Mb/s.

The S-Cinetone color profile is ideal for creating a healthy-looking skin tone that's matched to the cameras of the Cinema Line range, such as the FX9, FX6, and a7S III. It features a variety of soft and natural colors and good-controlled highlights. The HLG support allows you to create High Dynamic Range (HDR) content directly from your camera using a wide color range. The S-Log3 can also produce a dynamic range of up to 15 stops, with enhanced grading controls for the mid-tone and shadow regions.

A fast hybrid AF system with 759 phase-detection points is designed to provide precise and quick focusing in low-light conditions. It can be used in all recording modes and is ideal for both stills and video applications. The a7 IV uses the same technology as the flagship system. It features a tuned tracking algorithm that enables quick focus and accurate subject detection. Real-time tracking is an AI-based system that can detect subjects' distance, patterns, and colors for high-speed focusing and accuracy. Besides tracking subjects, Real-Time Eye AF also recognizes animal, bird, and human eyes for sharp focus. It can maintain focus even after the subject has left the frame. With Real-Time Eye, you can use it to track and detect the eyes of both animals and humans while shooting. It can also control the speed of focus shifts and smooth out focusing movements during recording. The unique feature of Focus Map is that it shows the parts of the scene that are in front and behind the focus point in a colorful overlay. It can be used to visualize the depth of field and assist with focusing. With the addition of AF Assist, users can easily switch to manual focus mode using their digital cameras. One of the most unique features of Focus Breathing is that it compensates for the various factors that affect the performance of certain lenses when focusing. This mode can maintain a consistent and smooth focus regardless of the position of the subject.

• The QVGA OLED Tru-Finder EVF has a 3.68m-dot resolution, which is 1.6x better than its predecessor. It supports both 120 and 60 frames per second, and its physical design features a 23mm eye point.
• The 3.0" vari-angle display of the Tru-Finder EVF is ideal for recording videos and other activities. It can be used in a front-facing or tilted up or down position to take advantage of working from low or high-shooting angles.
• Its touchscreen allows you to easily access the menu and control the camera. When connected to an external monitor using a full-size HDMI A port, it can provide a reliable connection.
• It has a micro-USB port for faster tethering support and a USB 3.2 Gen 2 Type-C port for powering the camera. 3.5mm audio ports and external microphones provide additional control over the recording of audio.
• The Multi Interface Shoe can also be used with the optional Shotgun Microphone or the XLR-K3M Adapter Kit for enhancing the clarity of audio recordings with the help of a digital audio signal.
• The USB Type-C port can be used with an Ethernet LAN adapter for sending and receiving 1000BASE-T and remote shooting, as well as FTP transfers. The enhanced 5-axis SteadyShot image stabilization system helps compensate for various types of camera shake, allowing users to shoot with any lens, even an adapted one, without getting blur.
• The system can also be used with various types of cameras, such as the Sony A7 and the Canon 5D Mark II. It features a variety of compensation modes for shooting with high-magnification and macro imagery.
• In addition, the system comes with an Active IS mode, which adds even more stabilization options for smooth video recordings. It can be used with a variety of cameras to take advantage of the features of its P-TTL flash metering system, which allows users to capture fast-moving subjects in low-light conditions.
• The upgraded flash control system can also minimize the lag caused by the flash. It utilizes the camera's AWB data for color rendering and adjusts the transmitter units and flash.
• The built-in Wi-Fi feature allows users to control the camera using their mobile devices. It also allows users to share their images online.
• It supports both 5 and 2.4 GHz wireless tethering. Bluetooth is helpful when connecting the camera to a mobile device. The app Imaging Edge also supports Visual Story, which makes it easy to share videos and photos after shooting.
• Users can easily stream live video from their camera to a computer using a USB connection. This feature is ideal for video conferencing and social media.
• The camera comes with a variety of recording options, such as 4K, 60p, and 30p. It can also be used with internal soft skin effects and Creative Look filters for a more refined image.
• The camera can also be used with a memory card for recording internal videos while streaming. It supports the latest UVC and UAC standards for enhanced sound and picture quality.

The Sony FE 28-70mm F/3.5-5.6 OSS is a versatile full-frame lens that's ideal for everyday shooting. It features a wide-angle to portrait length range and is capable of shooting at high speed. Its upgraded AF system and built-in image stabilization make it ideal for shooting with high-speed cameras. The upgraded version of the lens features an improved AF system and continuous shooting at up to 120 frames per second. This makes it ideal for capturing fast-moving objects and recording videos at high speeds. This lens has been upgraded to support AF tracking while zooming, which helps with dynamic focus and zoom pulls. The linear motor and internal focus mechanism of the lens contribute to its fast and responsive performance. When shooting handheld using slower shutter speeds, the optical stabilization of the lens can minimize the effects of camera shake. It can also be used with certain cameras for enhanced control of blur. The robust and moisture-sealed design of the lens allows it to work in harsh environments. It also features rubber control rings for handling cold temperatures. The lens' design features a low dispersion glass element that helps minimize the effects of color fringing and chromatic aberrations. It also features three aspherical elements to minimize the effects of various monochromatic aberrations, such as astigmatism and field curvature. The seven-blade diaphragm helps create a pleasing bokeh effect when used with selective focus techniques.

Limited 1-Year Manufacturer Warranty